[XCSSA] New Commodore Laptop ?!?!

[X-otic Computer Systems of San Antonio]

Seems funny that Tulip would want to spend $35M just to buy back the  
name "Commodore."

In the US, the name isn't worth much.  But in Europe, where Amigas  
were much more successful for awhile, perhaps the name recognition  
value is worth something, also to help distinguish one set of beige  
boxes from all the rest, and they can't afford names like "HP" or  
"IBM" which go for gigabucks.

It's sad, but typical, lots of names of old leading US hifi firms are  
now owned by Chinese and Koreans who don't do anything similar to the  
original companies which either went bust or sold out long ago.  I  
can think of only one such name still stands for quality, despite  
having been resold many times: Marantz.  When you have a premium  
name, it behooves you to keep up the quality even if your must lose  
money on the way, the goal being to resell the name to someone else  
later.*  But if you have a name that was only associated with  
middling quality, you milk it for name recognition value with cheap  
stuff at high prices as long as you can.

(* Particularly how it works in some businesses, like the magazine  
business or so I've heard.  You loose money for a decade, hoping to  
unload the company on someone else for a big profit.  Helps if you  
cook the numbers a bit on the way to make the brand look more  
successful than it actually was.)

Charles Peterson








On Sep 2, 2008, at 10:34 AM, X-otic Computer Systems of San Antonio  
wrote:

>
> On Sep 2, 2008, at 10:00 AM, X-otic Computer Systems of San Antonio
> wrote:
>
>>> But a C= laptop that run Windows XP.. What's the point?!?
>>
>> Looking at the product page at
>> http://www.commodorecorp.com/repository/document/90.pdf, it appears
>> they will
>> offer Linux on it (look under "Chipset" on the right side on page 2).
>
> Yep, that appears to be the case. And I guess the point is just
> branding at this point, though it would be nice if they offered
> AmigaOS or something cool to make it different from the already
> flooded market *shrug*
>
> Tim
>
> _______________________________________________
> XCSSA mailing list
> XCSSA at xcssa.org
> http://xcssa.org/mailman/listinfo/xcssa